Predictive Models Can Lose the Plot. Here’s How to Keep Them on Track


Organizations are increasingly turning to sophisticated data analytics algorithms to support real-time decision-making in dynamic environments. However, these organizational efforts often fail — sometimes with spectacular consequences.

In 2018, real estate marketplace Zillow launched Zillow Offers, an “instant buyer” arm of the business. It leveraged a proprietary algorithm called Zestimate, which calculates how m.....
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