Research Highlights
Briefings
Groundbreaking research from UC Berkeley is highlighting the importance of goal-oriented rewards in human decision-making processes. The new study, published in PLOS Biology, suggests that the value people attribute to outcomes is subjective, and heavily influenced by their personal goals and the context of the decision.
Our research suggests that people’s perception of value is largely shaped by their perso.....
Groundbreaking research from UC Berkeley is highlighting the importance of goal-oriented rewards in human decision-making processes. The new study, published in PLOS Biology, suggests that the value people attribute to outcomes is subjective, and heavily influenced by their personal goals and the context of the decision.
Our research suggests that people’s perception of value is largely shaped by their perso.....
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