Research Highlights

Briefings A new study using eye-tracking technology suggests that the amount of time people spend looking at individual items may help them decide among them. Findings showed that people tended to choose snacks they spent more time looking at, often over snacks that they rated more highly.As the research explained, “We could do pretty well predicting what people would choose based simply on their ratings of the snacks available to them. But we did an even better job by accounting for how much they looked at each item.”However, the amount of time people spend looking at individual items isn’t the whole story when it comes to how people decide when they have many alternatives. It’s a little more complicated than...

This content is for BUSINESS BRIEFINGS members only.
Login Join Now