Research Highlights – October/November 2020

How can you use the findings from the latest research studies to improve your performance and the performance of your organization? We’ll provide the highlights and key ideas you won’t get anywhere else.

Marketing researchers from Boston University, Rutgers University, Cornell University, the University of Washington, and the University of Pennsylvania asked, “What happens to consumers and markets when nothing feels like it’s MINE?”  As the researchers observe, technological innovations such as digitization, platform markets, and the exponential e.....