Research Highlights – September 2020

How can you use the findings from the latest research studies to improve your performance and the performance of your organization? We’ll provide the highlights and key ideas you won’t get anywhere else.

New research from Rensselaer Polytechnic Institute has important implications for various forms of marketing communications. Lets say a prospect wants to purchase an item and he is comparing two different advertisements. In one, the font, colors, and layout make the information easy to read. The other has an obscure styl.....

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