The Limits of Neuroscience in Business

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Neuro-marketing, neuro-management, neuro-finance, and other attempts to inject brain science into the business world have been widespread. But it’s quite possible that they’ve been oversold.

Proponents of neuroscience in commercial settings argue that it can provide key insights that help explain consumer and employee behavior, and these insights can ultimately be used to develop more appealing products and .....
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