Break Your Industry’s Bottlenecks

If you want to create a successful business, you have to do more than win your share of customers or control costs — you have to break the rules and overturn the received wisdom about how things work.

How can companies figure out which rules to break? Over the past five years, Barrett Ersek, Eileen Weisenbach Keller, and John Mullins have worked with more than fifty small and mid-size companies that have managed to set "business as usual" to one side and solve big structural problems endemic to their industries, not just problem.....