Bringing Science to the Art of Strategy

Companies have historically found it difficult to integrate both analytical rigor and imagination into the strategic planning process, yet that’s what’s needed to compete in today’s fast-changing, high-stakes marketplace. 

The approach described in a September 2012 Harvard Business Review article, titled “Bringing Science to the Art of Strategy,” adapts the scientific method to the needs of business strategy. 

This seven-step method, developed by the authors, inv.....