Building a Flywheel Business

Many growth opportunities look like bottle rockets. They start with an impressive flash, but end with an explosion.

Most often, this is caused by business leaders' tendency to chase after the biggest customer segments or the ones with the highest margins — typically the same segments that everyone else chases.

Other leaders get lost in their enthusiasm for a new product or in their desire to pursue the next market fad. They fail to consider whether they are attempting to solve a customer problem, and how much the solution is wor.....