Capture More Value

In constant pursuit of the new, businesses maintain R&D labs, conduct pilots, crowdsource ideas, and use open innovation to create value. Yet even avid innovators often have a blind spot when it comes to value capture. They may assume that if value is created, rewards will follow.

In “Capture More Value,” in the October 2014 Harvard Business Review, IMD professor Stefan Michel asserts that companies need to think about value capture more imaginatively in order to benefit from both kinds of innovation.