Cisco’s Virtual Management Lab

Cisco Systems is one of the world’s most innovative companies, yet some of its most important breakthroughs in recent years haven’t been new products or services.  Instead, Cisco has been profiting from focusing its R&D attention on its own business practices.

In “Cisco’s Virtual Management Lab,” in the Spring 2011 Strategy+Business, the author reveals how the company has developed new business models and entered new markets by learning to reinvent itself.

Sidhu is the senior vice president of strategy and planning for worldwid.....