Creating Value through Business Model Innovation

Companies have traditionally relied upon process and product innovation to achieve revenue growth and to maintain or improve profit margins.  But today, companies are increasingly turning to business model innovation to achieve both revenue and margin growth. A recent global survey of more than 4,000 senior managers by the Economist Intelligence Unit found that 54 percent favored new business models over new products and services as a source of future competitive advantage.  The overall message was clear:  How companies .....
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