Do You Know What Really Drives Your Business’s Performance?

Managerial decisions are based on assumptions about the relationships between different aspects of performance. Investments in employees, for example, are often predicated on the assumption that well-rewarded and engaged employees deliver higher levels of service, resulting in customer loyalty that enhances financial performance.  Some of the core assumptions about what drives financial performance have become so widely accepted that they are often viewed as facts.

However, as the author explained, surprisingly few executives use data .....