Don’t Let Metrics Undermine Your Business

Over the past few decades, tying performance metrics to strategy has become an accepted “best practice.  Strategy is abstract by definition, but metrics give strategy form, allowing our minds to grasp it more readily.  With metrics, Ford Motor Company’s onetime strategy of “Quality is job one” could be translated into Six Sigma performance standards.  Similarly, Apple’s “Think different” and Samsung’s “Create the future” could be linked to the percentage of revenues generated by new products.  In short, if strategy is the blueprint f.....