Don’t Reengineer. Reimagine.

What does it mean to become digital? Companies in all industries are building online businesses, enabling new customer experiences, experimenting with "big data," and seeking advantage in a digitally enabled business environment. They have tried reengineering their practices; they have set up new technological platforms for customer engagement and back-office efficiency. But these efforts have not yet had the impact that they should.

What's the solution? According to Jeff Schumacher, Simon MacGibbon, and Sean Collins of Booz D.....