“Growing When Your Industry Doesn’t”

If you had a nickel for every executive who appeared on CNBC and blamed his or her company's inability to grow on a weakness in the market, you'd be richer than Croesus.

Of course, there's a reason this explanation for uninspiring performance is so common: It's readily available. At any given time, roughly half of all industries are growing below the level of GDP. And it's only natural to blame something external for one's problems.

But a weak market isn't a valid excuse. In "Growing When Your Industry Doesn't," in the .....

This content is for BUSINESS BRIEFINGS members only.