Highlights – April 2014

Now, let's take a look at the most important research findings from various fields of study.

What can understanding popular songs do for advertisers?  According to recent research from North Carolina State University reported in the Journal of Advertising Research, quite a bit.  The researchers analyzed 50 years' worth of hit songs to identify key themes that marketing professionals can use to craft advertisements that resonate with audiences.

When people are exposed to a barrage of advertisements, they often respond by.....