Highlights – August 2017

Sensory impressions embedded in advertising influence consumer behavior in many ways.  For instance, the “snap, crackle and pop” of Rice Krispies makes us want to buy the cereal and eat it.  But as savvy as marketers are, new research finds that they frequently miss a key ingredient in their campaigns.

A study led by marketing professors at Brigham Young University and the University of Washington finds that the type of sensory experience an advertisement conjures up in our mind has a fascinating effect on when we make purchases.