At one time or another, most consumers have clamored for upgrades such as:
- Moving up to first class on a flight.
- Getting the newest
- Or adding WiFi to your car.
In order to properly decide if it’s worth the expense, consumers should compare the upgraded product with what they already own. Most of us know to do this, but new research from Washington University shows that there is a wide gap between what we should do, and what actually happens when it comes to the newest, most cu.....