Highlights – February 2015

Finally, let's take a look at the most important research findings from various fields of study.

When designing a new car, manufacturers might try to attract consumers with more horsepower, increased fuel efficiency, or a lower price point. But new research from San Francisco State University shows consumers' loyalty and passion for an automobile brand are driven more by appearance. Aesthetics that resonate on an emotional level are more responsible for brand loyalty than such factors as functionality and price, the study found.

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