Highlights – January 2013

Now let's take a look at the most important research findings from such fields as psychology, sociology, and marketing.

Suppose you're shopping for a laptop computer and have narrowed your options to two similar models. One has a price tag of $1522 with no comma or decimal point and the other is being sold for “one thousand, five-hundred, twenty-two" including commas and decimal point.

Because both prices are the same, we would assume that potential customers would be just as likely to buy one laptop as the other. Howeve.....

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