Highlights – January 2014

Now, let's take a look at the most important research findings from various fields of study.

According to a new study published in the Journal of Consumer Research, men and women engage in negative word-of-mouth advertising in very different ways.  The researchers found that whether or not one engages in negative word-of-mouth behavior depends largely on three factors:

  1. Whether they are a male or a female.
  2. Whether the person they are talking to is a close friend or just an acquaintance.
  3. Whether or.....
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