Now, let's take a look at the most important research findings from various fields of study.
According to a new study published in the Journal of Consumer Research, men and women engage in negative word-of-mouth advertising in very different ways. The researchers found that whether or not one engages in negative word-of-mouth behavior depends largely on three factors:
- Whether they are a male or a female.
- Whether the person they are talking to is a close friend or just an acquaintance.
- Whether or.....