Highlights – January 2017

A new study published in the journal Marketing Science, shows that small changes in the wording of a fundraising letter can increase donations by over 300 percent.  If, like most executives, you’re on the board of one or more non-profits, this research should resonate.

With over a million registered public charities in the United States, fundraising for good causes has become more difficult than ever.  Annual events like Giving Tuesday increase overall giving, but also increase the competition for funds around those events.  F.....