Highlights – July 2013

Now, let's take a look at the most important research findings from various fields of study.

The assumption that messages frequently go "viral" and diffuse through social networks has become conventional wisdom in corporate marketing and the broader culture. But recent research, described in MIT Sloan Management Review, suggests that the term "viral marketing" does not accurately describe what most often happens online.

According to Sharad Goel, a senior researcher at Microsoft Research in New York, truly v.....