Highlights – July 2016

According to a new University of Colorado Boulder study, the belief that online user ratings are good indicators of product quality is largely an illusion.

Yet, as explained in the paper published recently in the Journal of Consumer Research, almost all retailers provide user ratings on their websites and many consumers rely on the information when making purchase decisions.

For the study, the researchers examined user ratings for 1,272 products across 120 product categories, such as car seats, bike helmets, sunblock, air .....

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