Highlights – June 2012

Now let’s take a look at some of the most important research findings from the fields of marketing, psychology, and neuroscience.

In a down economy where advertisers are concerned about every dollar spent, a team of researchers at Washington University in St. Louis has developed a new method of measuring the effectiveness of Google search advertising, taking into account not only on-line sales, but goods or services purchased off-line as well

The research paper, published in Marketing Science, finds that.....

This content is for BUSINESS BRIEFINGS members only.

Website and apps by ePublisher