Highlights – May 2013

Finally, let's take a look at the most important research findings from various fields of study.

If a company wants to develop something radically new, it shouldn't listen too much to what the customer wants, according to a new study on service innovation published in the Journal of Service Management.

It has become increasingly popular for companies to cooperate with their customers. This has even led to the term co-creation, which is about how companies and customers can create experiences, new products and .....