Highlights – May 2014

Now, let's take a look at the most important research findings from various fields of study.

From a very young age, we are targeted with advertising messages that emphasize fun and happiness, especially for food products and toys. But what happens to these beliefs as we grow up?

According to a new study in the Journal of Consumer Research, children develop brand loyalty and biases that carry over into their adult lives and are often difficult to change. Four studies — by Merrie Brucks and Jesper Nielsen of the Universit.....

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