Highlights – May 2017

From Wikipedia to ninety-nine designs, and Google to LEGO, crowdsourcing has changed the way the world does business.

By partnering with the masses through innovative campaigns, companies can benefit from a vast amount of expertise, enthusiasm and goodwill, rather than from paid labor.

But what’s in it for the crowd?

Why do ordinary people sign on to help design or produce a product without much compensation?  Why do they volunteer their time and skills to a company that profits?  And how can a firm better address the cro.....

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