Highlights – November 2012

Now let’s take a look at the latest research findings that will impact such fields as marketing, personal finance, and more.

A recent study published in the Journal of Marketing strongly recommends a policy of universal free product returns for online and distant retailers.  The research was conducted in field studies with two leading online retailers over 49 months, using two surveys and customer spending data. 

It demonstrated that when consumers received free shipping on returned items, their.....

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