Highlights – November 2013

Now, let's take a look at the most important research findings from various fields of study.

According to a study to be published in the February 2014 Journal of Consumer Research, when a shop is authentic and the workers are friendly, it can feel like a second home for consumers. 

People often feel strongly attached to particular places.  Such places typically include their homes, but can also include commercial places such as stores and restaurants. 

But, how do people develop and experience "place attachment" .....