Highlights – November 2015

Smells trigger immediate emotional responses, and marketing departments the world over have exploited this in sales environments from supermarkets to car showrooms.

A new study published in the International Journal of Trade and Global Markets discusses the concept of “olfactory branding” and how in some settings, such as the hotel lobby, it can supplant or augment the more traditional audiovisual marketing signals.

In India, the tourism and hospitality industry has emerged as one of the key industries driving the growth o.....

This content is for BUSINESS BRIEFINGS members only.