Highlights – October 2014

Finally, let’s take a look at the most important research findings from various fields of study.

A series of studies published in the journal Psychological Science demonstrates that the degree to which consumers perceive themselves to be knowledgeable about a product influences the likelihood that they will buy a particular product. Furthermore, these findings suggest that subjective knowledge may play an important role in determining the ideal size for choice sets presented to the prospect.

That is, more options should.....