Highlights – September 2012

From supermarkets to book stores, long lines of horizontally arranged products are the norm when it comes to the retail shopping experience.  But how does the place where a product is positioned on the storeroom shelf influence which option a consumer will ultimately choose? 

According to a study published in the Journal of Consumer Research, consumers are most likely to purchase products placed in the middle of a display, without even being aware of it.  Using eye-tracking devices, Concordia University researchers inv.....

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