Highlights – September 2012
From supermarkets to book stores, long lines of horizontally arranged products are the norm when it comes to the retail shopping experience. But how does the place where a product is positioned on the storeroom shelf influence which option a consumer will ultimately choose?
According to a study published in the Journal of Consumer Research, consumers are most likely to purchase products placed in the middle of a display, without even being aware of it. Using eye-tracking devices, Concordia University researchers inv.....