How Crowfunding Influences Innovation

For technology entrepreneurs, crowdfunding platforms can be appealing as a possible source of funding for product development.  But, as the authors explained recently, crowdfunding backers are also important for the feedback, ideas, and word-of-mouth they can provide.

Crowdfunding is changing how entrepreneurs bring new products to market.  It has allowed thousands of innovating entrepreneurs to raise money, build brand awareness, and join a broader conversation with large numbers of potential backers, all while still in the p.....