How Ghost Scenarios Haunt Strategy Execution


Executives engaged in strategic planning typically have a blind spot.

They focus almost exclusively on possible courses of action and pay little attention to the future socioeconomic and environmental context in which those actions will play out.

During their combined 70 years of research, practice, and teaching, Oxford University scholars Trudi Lang and Rafael Ramírez have observed that bus.....

This content is for BUSINESS BRIEFINGS members only.

Website and apps by ePublisher