How Leaders Mistake Execution for Strategy (and Why That Damages Both)
When discussing strategy, executives often refer to some version of a vision, a mission, a purpose, a plan, or a set of goals. Ken Favaro, a Senior Partner at Booz & Company, calls these "the corporate five." It's important to keep in mind that the corporate five may help bring your strategy to life, but none of them should be mistaken for a strategy.
Unfortunately, as the author observes in a recent Strategy+Business article called "How Leaders Mistake Execution for Strategy (and Why That .....