How to Be a Truly Global Company

While GDP growth has stalled in the industrialized world, consumption demand is still expanding in China, India, Russia, Brazil, and other emerging markets.  The 1 billion customers of yesterday’s global businesses have been joined by 4 billion more.  These customers are new to the consumer economy, and they need the products and services that only global companies provide. However, according to “How to Be a Truly Global Company,” in the Autumn 2011 Strategy+Business, by C.K. Prahalad and Hrishi Bhattacharyya, today’s multinational businesses are not set up to respond to this new dem.....