How to Keep Working When You’re Just Not Feeling It

Motivating yourself is hard.

As Professor Ayelet Fishbachwrites in the November-December 2018 Harvard Business Review,“We all seem to have a natural aversion to persistent effort that no amount of caffeine or inspirational posters can fix.”

But effective self-motivation is one of the main things that distinguishes high-achieving professionals from everyone else.  So how can you keep pushing onward, even when you don’t feel like it?

To a certain extent, m.....