How to Launch Products In Certain Markets

Predicting the needs of your customers has always been tricky.  In one 2005 survey, for example, 80 percent of corporate executives said they believed they were delivering superior products to their customers — but only 8 percent of their customers agreed.  It’s even harder to please your customer when things are as uncertain as they are today.  Shifts in politics, immigration patterns, and trade policies are shaking the foundation of international commerce.  Consumers are both more informed, thanks to the internet, and fickler, thanks to soc.....

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