How to Monetize Your Data
Today, data itself is increasingly a commodity. But the ability to monetize data effectively can be a source of competitive advantage in the digital economy.
As the authors explain, companies can take three approaches to monetizing their data:
- Improving internal business processes and decisions.
- Wrapping information around core products and services.
- Selling information offerings to new and existing markets.
These approaches differ significantly in the types of capabilities and commitme.....