How to Monetize Your Data

Today, data itself is increasingly a commodity.  But the ability to monetize data effectively can be a source of competitive advantage in the digital economy.

As  the authors explain, companies can take three approaches to monetizing their data:

  1. Improving internal business processes and decisions.
  2. Wrapping information around core products and services.
  3. Selling information offerings to new and existing markets.

These approaches differ significantly in the types of capabilities and commitme.....

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