In the Ecosystem Economy, What’s Your Strategy?

In an economy dominated by business ecosystems, how do companies maximize their chances of success?  We’ll reveal the latest world-class answers.

When Nestlé was preparing to go mainstream with Nespresso, its single-serving espresso capsule, it knew that users would need a machine specifically designed to work with the pod.  So, the company cultivated a network of manufacturers. It didn’t tell customers to buy a Jura, a Krups, or a Braun — it just decided which manufacturers could be on the list.  And because the capsule and its interface were pat.....

This content is for BUSINESS BRIEFINGS members only.