Innovating on the Cheap

Everyone knows that innovation is essential to a company’s long-term success.  But even in the best of times, innovation investments can be painful.  Typically, success rates are low, and returns on investment are far from assured.  That makes spending money on innovation hard to justify in a down economy. Even when cash is tight, businesses don’t have to stop innovating.  Fortunately, it is possible to launch new offerings that excite customers and respond to unserved needs.  The trick is to find assets already in hand that can be brought to market with minimal effort and resources. In “Inn.....
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