Innovating with Analytics

The idea that data and analytics can be used to build competitive advantage and drive innovation is essential to the business models of many online companies, such as Match.com, PayPal, eBay, Amazon, and Google. 

For example, Match.com uses data analytics to influence decisions about everything from the company’s marketing and customer care to its mergers and acquisitions.  But data is particularly important to the success of its core service:  The company has a crack team of data scientists who are continuously improving a series of m.....