Mastering Strategy

There’s no better way to learn business strategy than by studying its masters. That’s the idea behind their new book titled Strategy Rules : Five Timeless Lessons From Bill Gates, Andy Grove, and Steve Jobs

The essence of the book lies in the five important strategy lessons that Yoffie and Cusumano drew from these three executives’ careers.

Let’s examine each of the rules, in turn.

Strategy Rule #1: Look Forward, Reason Back

For managers, it’s a natural instinct to “look backward” and then “reason forwa.....

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