“Red Ocean Traps”

As global competition has intensified, managers in almost all industries have come to face steep performance challenges. To turn things around, they need to generate new demand, and create and capture new markets.

And yet, few companies seem to crack the code. What, exactly, is getting in their way?

According to W. Chan Kim and Renée Mauborgne, a common factor is undermining managers’ efforts. Kim and Mauborgne are professors at INSEAD and co-authors of the landmark management book, Blue Ocean Strategy.

As the au.....