Research Highlights – February 2019

According to new research published in the journal Psychological Science, when decision-makers evaluate and compare a range of data points they tend to neglect the relativestrength of the evidence and treat it as simply binary.  That’s true regardless of whether the data is related to health outcomes, head counts, or menu prices.  

In short, People show a strong tendency to dichotomize data distributions and ignore differences in the degree to which instances differ from an explicit or inferred midpoint.  This tendenc.....