Research Highlights – June 2020

How can you use the findings from the latest research studies to improve your performance and the performance of your organization?  We’ll provide the highlights and key ideas you won’t get anywhere else.

A new study from Michigan State University published in the Journal of the Academy of Marketing Science shows that leveraging “consumer arrogance” might be a marketer’s most effective strategy for promoting their brands and products.  Arrogance is when you broadcast your superiority to others; consumer ar.....