Research Highlights – October 2019

According to new Washington State University research, round numbers can be powerful marketing tools, increasing people’s sense of accomplishment as they work towards goals in areas like finances or weight loss.

Most people have a preference for round numbers.  Hitting a round number makes us feel more complete.  This happens when we’re taking tests, getting paid, leaving tips or pumping gas.”

Many of us, for instance, would be more excited about receiving a $2,000 paycheck in Canadian currency than the U.S equivalent of $1,521......

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