Rethinking the Product Launch

For many companies, especially in mature industries where the customer base isn’t growing much and people are habitually loyal to their favorite brands, having a framework for organic growth based on a better customer value proposition can make all the difference.  By a customer value proposition, we mean everything a customer receives, tangible and intangible, for the money he or she pays.


This definition is expressed in the following equation: 

Customer value = (product perf.....

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